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In The Red

Why Most Brand Messaging Fails Before the Campaign Even Launches

When that message is unclear, inconsistent or disconnected from the audience, even great creative has…

Jessie PengAugust 28, 2026

Muck Rack World Cup AI Visibility Report

In The Red

What FIFA’s Stadium Name Problem Teaches Us About Brand Messaging in the AI Era

The World Cup was exciting, but for PR and marketing professionals, it was also incredibly…

Jessie PengAugust 21, 2026

imPRessions Season 4

From Newsroom to Narrative: How Stories Move from Media Coverage to Public Impact | S4 E8 | Emily DeCiccio

In this episode, Jenn and Brittany sit down with Em DeCiccio, Director of Operations at…

Jessie PengAugust 19, 2026

Red All About It

The Pollack Group Expands Its Role with the Simon Wiesenthal Center, Museum of Tolerance, Moriah Media, and Mobile Museums of Tolerance

We're adding organic social media, content production, and community management to our role as the…

Jessie PengAugust 18, 2026

In The Red

Sited Visibility Index: Back to School

Welcome to the first edition of The Pollack Group’s Brand Visibility Index.

Jessie PengAugust 13, 2026

A 2026 calendar propped up on a wooden desk with a window in the background.

In The Red

H2 2026: Five Bold Bets for the Back Half

As we head into the second half of 2026, these are the trends I believe…

The Pollack GroupAugust 3, 2026

A blank, red, and white nametag sticker on the breast of a black pinstripe suit with a golden tie.

In The Red

Forbes: 15 Of The Smartest Ways To Test A New Business Name

The Pollack GroupJuly 31, 2026

A magnifying glass sitting on top of an open dictionary.

In The Red

Why Your Brand’s Words Are Its Most Underrated Asset — And How Message DNA Fixes That

Message DNA combines stakeholder interviews, competitive analysis, market research, and strategic messaging development to create…

The Pollack GroupJuly 21, 2026

imPRessions Season 4

The New Rules of Influencer Marketing | S4 E7 | Amanda Brunak

This week's imPRessions episode explores the world of influencer marketing with Amanda Brunak, Influencer Marketing…

Jessie PengJuly 15, 2026

Red All About It

Turns Out AI Has Opinions About Your Brand. With Sited, We Can Help Shape Them

Earlier this year, we introduced Sited, our Generative Engine Optimization (GEO) solution, designed to position…

The Pollack GroupJuly 14, 2026

Why Most Brand Messaging Fails Before the Campaign Even Launches

What FIFA’s Stadium Name Problem Teaches Us About Brand Messaging in the AI Era

From Newsroom to Narrative: How Stories Move from Media Coverage to Public Impact | S4 E8 | Emily DeCiccio

The Pollack Group Expands Its Role with the Simon Wiesenthal Center, Museum of Tolerance, Moriah Media, and Mobile Museums of Tolerance

Sited Visibility Index: Back to School

H2 2026: Five Bold Bets for the Back Half

Forbes: 15 Of The Smartest Ways To Test A New Business Name

Why Your Brand’s Words Are Its Most Underrated Asset — And How Message DNA Fixes That

The New Rules of Influencer Marketing | S4 E7 | Amanda Brunak

Turns Out AI Has Opinions About Your Brand. With Sited, We Can Help Shape Them

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