Traditionally, PR Generalists were defined as having in depth experience in several industry sectors, as…
The Pollack GroupApril 20, 2015
Who’d have thought! We’re in the second decade of the 21st century where five generational…
The Pollack GroupMarch 31, 2015
Our agency opened its doors on March 25th 1985. It’s been exactly three decades.. So…
The Pollack GroupMarch 25, 2015
The group known as iGen or Generation Z is about to have a major impact…
The Pollack GroupNovember 11, 2014
Q. Noting that you first joined Oversee’s subsidiary, SnapNames, in 2001, this year then marks…
The Pollack GroupJune 14, 2011
Within the political arena negative campaigns are commonplace, even expected and accepted. It seems to…
The Pollack GroupMay 12, 2011
Digital communities are an integral part of any business-to-business marketing strategy. According to a recent…
The Pollack GroupMay 9, 2011
As we close out 2010 and hunker down to prepare for 2011, I offer a…
The Pollack GroupDecember 23, 2010
Social media is all the rage today among marketers and communicators. The allure of Facebook,…
The Pollack GroupNovember 25, 2010
