The metaverse is a new frontier for marketers. From NFTs to virtual venues, how can…
The Pollack GroupNovember 19, 2021
Facebook doesn't have the credibility it used to. A look into the "brand tax" Facebook…
The Pollack GroupNovember 5, 2021
When client Happy Wax wanted a broadcast-friendly ad in order to increase national brand awareness,…
The Pollack GroupNovember 1, 2021
Businesses flocked to digital-focused marketing as the pandemic began, but things are shifting back. What…
The Pollack GroupOctober 29, 2021
See how the agency teamed up with the former world chess champion and T-Mobile to…
The Pollack GroupOctober 27, 2021
Marketers are getting insecure with their work, making some tactics come off as cringeworthy. Does…
The Pollack GroupOctober 22, 2021
Walmart and Netflix debuted an online hub that sells gear tied to new and popular…
The Pollack GroupOctober 15, 2021
While mainstream brands are using data and revamping their consumer engagement, other luxury companies are…
The Pollack GroupOctober 8, 2021
How trust translates to sales in influencer marketing, a new-look sustainable marketing approach, and more…
The Pollack GroupOctober 1, 2021
