Daniel Chou
Director of Digital Strategy
"All that you touch You Change. All that you Change Changes you. The only lasting truth is Change. God is Change.”
Octavia Butler
As a Director of Digital Strategy at The Pollack Group, Daniel provides clients with website design and development, e-commerce and digital experience optimization, and graphic design.
Previously, Daniel co-managed a creative agency whose clients included Formula Drift, Mavuno Harvest, OWL Sport, and Mighty. Before that, he led branding, community building, and media engagement initiatives at Weber Shandwick, where his clients included General Motors, CKE Restaurants (Carl’s Jr. and Hardee’s), Pepsi, and Bandai America Incorporated.
He graduated from the University of Southern California with a Bachelor of Arts in public relations with a concentration in communication design. Daniel currently calls Long Beach, CA, home, after a brief stint in New York City. When he’s not behind the computer, you’ll likely find him baking bread, grilling yakitori, or roasting coffee.
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In The Red
In 2026, Marketers Can’t Treat Their Website Like a Project. It’s Your Verification Engine.
Treat your website as an active, living architecture of credibility, not a project you launch and revisit annually.
