The Pollack Group (TPG) announced that it has been named the agency of record for Hall des Lumières (HdL), Manhattan’s largest permanent center for custom-curated immersive experiences. The agency will focus on magnifying HdL’s catalog of event offerings and avant-garde exhibitions. The digital arts venue is located within the elaborate former teller hall and vault level of the historic, landmarked Emigrant Industrial Savings Bank at 49 Chambers Street opposite Manhattan’s City Hall Park.
Stefan Pollack, president of The Pollack Group, remarked, “Hall des Lumières has quickly become an impressive cornerstone in the city’s cultural art scene and one of the most desired event spaces. HdL’s infusion of artistic vision and technological brilliance, matched with the building’s historical grandeur, is unparalleled. We are delighted to embark on this engagement to help captivate and engage the diverse audiences that visit New York City and call it, and the tri-state area, home.”
HdL boasts 130 video projectors, 54 speakers, and 22 subwoofers that create an enveloping tapestry of sight and sound, positioning HdL as a pioneer in the multisensory exhibition domain. With a repertoire of digital assets and a skilled in-house audiovisual team, HdL transforms each occasion into a multisensory odyssey.
HdL has already presented an impressive roster of exhibitions and countless events, establishing it as an epicenter for the convergence of art, fashion, and innovative brand experiences. Past exhibitions like “Gustav Klimt: Gold in Motion” and “Destination Cosmos: The Immersive Space Experience” have set a high bar for cultural happenings. The venue has also become a favorite for brands, including Stella Artois and Tory Burch, seeking an extraordinary event backdrop.
The Pollack Group will spotlight Hall des Lumières through its work, showcasing its innovation, artistry, and history. The agency will start by focusing on HdL’s ticketed public events, centering on its one-day-only revival of its inaugural exhibition on April 20.
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