Case Study
City of West Hollywood
Media Training For The City of West Hollywood
Results
- Conducted multi-day media trainings for dozens of city staff
- Message and media trained all city council-members
“Great training today! I really enjoyed it and especially appreciated the insight regarding diagnosing the interview. Thanks again for the insights.”
PIO, City of West Hollywood
Located in the heart of metropolitan Los Angeles, at 1.9 square miles, the City of West Hollywood is like no other city in the world. No other city of its size has had a greater impact on the national progressive policy agenda and local officials are highly sought-after for media commentary on a variety of issues.
West Hollywood has a Council-Manager form of government, with five elected members of the City Council. The City’s communications team recognized the importance of providing all key staff with a foundational education on media relations, so the agency was tasked with developing a multi-day ‘Media Training 101’ presentation and program. Officials, including the mayor, went through a series of training sessions designed to help them communicate more effectively with the media.
The feedback from the City was immensely positive, as nearly all the participants said they felt more confident in dealing with reporters.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Media Training
Prepare executives and spokespeople for interviews with customized media training, mock interviews, message development and real-time feedback.
Layout and Presentation
Elevate presentations, annual reports and brand collateral with strategic layout design that improves readability and strengthens visual impact.
Community and Government Relations
Build trust with communities, local leaders and public-sector stakeholders through strategic community and government relations and engagement.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.