Case Study
LegalShield
Affordable Access To Justice For All
Results
- Helped add 50,000 memberships in nine months
- Secured over 8 billion media impressions
- Featured in The New York Times, Washington Post, CNN, and more
“You did an amazing job!”
PR Director, LegalShield
When LegalShield, a leading provider of affordable legal services and identity theft solutions retained the agency, the client directed it to establish a thought leadership platform for its senior executives and drive media attention to its suite of products, including IDShield, an identity theft monitoring and restoration service.
In capitalizing on the news of the high-profile data breaches at Equifax and Facebook, the agency established LegalShield as a much sought-out cybersecurity expert to address identity theft safety. In addition to multi-year PR and marketing campaigns, the agency established the LegalShield Law Index and the Legal Advisory Council, netting additional media attention and increasing the conversion rate by 200,000 new members.
Eight billion offline/online media impressions were garnered, as well as profiles in The New York Times, Washington Post, CNN.com, Associated Press, Investor’s Business Daily, and more.
Services
Earned Media
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Live Event/ Trade Show/ Conference Content Capture
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.