Case Study

Selina

A Home in California for Digital Nomads

Colorful vintage van with surfboard parked beside pink flowers and a "Selina Pedasi" sign outside a building.

Results

  • Featured in GlobeSt, Bisnow, and The RealDeal

“Thanks very much and thanks for everything. We are very happy with the coverage and results.”

VP Business Development, Selina

Global hospitality lifestyle company Selina creates unique artistic experiences and work spaces for digital nomads so that they can have the freedom to work and play wherever in the world they want.

When scouting for ideal locations in Southern California, Selina needed to put their brand, values, and goals on the radar of future investors and property owners looking to lease unique urban spaces. The agency organized an in-depth investor-focused story about Selina, their innovations in hospitality, and how that will affect Southern California.

With a focus on the business and real estate, outlets like Globest, Bisnow, and The RealDeal published in-depth coverage that sparked initial interest in Selina’s business development efforts.

Services

Corporate Communications

Enhance your company's image with effective corporate communications. Our expert tips and insights will help you develop a strong communication strategy.

Earned Media

Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.

Solutions

Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.

Connect to Lead

We believe in creating transformational value - not just transactional.

Leadership Now

Creating leadership platforms that are essential to building audience trust and confidence.

Outmaneuver

Count on us to find ways to overcome the barriers - and out-think the competition.

Message DNA

Because words matter, period.

Activate Now

We help you prioritize and focus on the sources of influence who will drive ROI.

CrisisGuard 365

Your ‘always on’ crisis communications partner available 24/7/365

Audience IQ

You’ll learn what resonates, what doesn’t, and what to do next.

Sited

Your brand. In every AI answer.