
Case Study
SEPRO Scientific
Building Visibility for a Science-First Environmental Solutions Company
Results
- 41 earned media placements across three months
- 388M+ earned media impressions across three months
- 383M+ impressions generated in a single month, fueled by sustained media interest in SEPRO’s expertise and the golden mussel threat
“We greatly value our partnership with The Pollack Group and appreciate the expertise, perspective, and strategic counsel they bring to our business. As an organization that is relatively new to leveraging public relations as a growth driver, The Pollack Group has been an exceptional partner in meeting us where we are while thoughtfully challenging us to think bigger, act strategically, and elevate our approach. Their responsiveness, industry insight, and commitment to understanding our business have helped build trust and drive meaningful results. We view the relationship as a true partnership and look forward to continuing to grow together.”
Customer Engagement Leader, SEPRO Scientific
SEPRO Scientific is a science-first environmental solutions company helping customers protect and restore water and land ecosystems. As the company expanded its capabilities and evolved its brand, The Pollack Group was tasked with increasing visibility for SEPRO Scientific, communicating its broader expertise and positioning its scientists and executives as trusted voices on pressing environmental challenges.
TPG developed an integrated communications program combining media relations, thought leadership and executive visibility. The team introduced SEPRO Scientific’s expanded story to trade and industry audiences while identifying timely opportunities to connect its expertise to issues gaining broader public attention.
A major focus became the growing threat of invasive golden mussels in California , an emerging environmental issue with significant implications for the state's water infrastructure, agriculture and economy. TPG developed a targeted communications campaign to elevate awareness of the threat while positioning SEPRO Water's scientists and technical experts as trusted resources for journalists, water managers and policymakers. Through proactive media outreach, expert interviews and the development and placement of thought leadership articles, the team helped bring greater attention to the issue and the importance of early detection, collaboration and science-based management strategies. These efforts also supported opportunities for SEPRO Water to engage with government officials and industry stakeholders on the growing threat.
Beyond the golden mussel campaign, TPG's ongoing communications efforts supported SEPRO Scientific's broader brand evolution, helping build awareness of its capabilities across water and land ecosystem restoration while reinforcing its position as a science-led environmental solutions company.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Thought Leadership
Discover the power of thought leadership and how it can influence your brand's perception. Become an industry expert with our comprehensive guide.
Media Training
Prepare executives and spokespeople for interviews with customized media training, mock interviews, message development and real-time feedback.
Messaging and Positioning
Turn complex ideas into clear, compelling narratives with messaging and positioning strategies that strengthen communications across every channel.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.