By The Pollack Group
The agency partnered with Carnival Cruise Line to celebrate the debut of its new ship, the Carnival Panorama, in Long Beach, California. This is the cruise line’s first new ship on the West Coast in the last 20 years.
With a focus on broadcast news stations, the agency secured Los Angeles market coverage on KTLA, KCBS, KABC and KNBC, and managed a brand integration on KTTV’s (FOX) Good Day LA morning show. Click to view the ABC7’s story.
Notable guests in attendance included celebrity chefs Guy Fieri, Emeril Lagasse, Rudi Sodamin and Panorama’s godmother, Vanna White.