By The Pollack Group
INDI EV, a startup based in Los Angeles, specializes in the design of the next generation of electric vehicles. As a new player in the industry, the company leveraged its participation in the New York International Auto Show to showcase its first model, the INDI ONE, and officially announce that it is accepting pre-orders. By increasing its visibility in the market, INDI EV aimed to gain recognition from editorial media and consumers alike.
To drive awareness for INDI EV and its revolutionary electric vehicle, the agency developed a digital press kit and targeted broad media outreach, including automotive trade publications and outlets covering tech, gaming, business, environmental topics, and more, as well as local New York City broadcast, online and print media. As a result, the company’s press conference announcement was covered by outlets such as Yahoo Finance, TechCrunch, VentureBeat, Bloomberg, Reuters TV, Engadget, and ABC. Leveraging Andre Hudson, INDI EV’s Head of Product Design, as the spokesperson, the agency secured several high-profile interviews and for Andre and INDI EV and was featured prominently live on FOX5’s popular morning show, Good Day New York.
The agency supported the planning logistics for INDI EV’s first ever press conference, from initial planning to final execution. During the New York International Auto Show’s media preview days, the agency dedicated managed the on-site media relations management, supported live streaming coverage, helped secure and coordinate social media content, and managed event logistics. The agency’s efforts resulted in earned media readership of more than 2.1 billion unique impressions.
