Alyssa Young

Alyssa Young

Account Manager

Tell the truth, but make the truth fascinating.

David Ogilvy

Alyssa Young is an Account Manager at The Pollack Group, where she develops and executes integrated communications programs that help clients raise visibility and strengthen their brands. She supports a range of public relations and marketing initiatives, including media relations, thought leadership and brand communications, working closely with clients across a wide variety of sectors.

Prior to joining The Pollack Group, Alyssa worked in New York City’s fast-paced public relations industry, managing strategic communications programs, brand campaigns, and high-profile experiential events across hospitality, food and beverage, travel and tourism, consumer products and corporate finance. Her experience developing integrated campaigns across multiple industries enables her to identify compelling storytelling opportunities and execute programs that deliver meaningful results.

A proud Long Island native, Alyssa spends her time outside the office exploring New York City’s food and wine scene, and spending quality time with her family, friends, her cat Domino, and her Pomsky, Kenny.

Explore their insights

Red balloon floating above a large group of gray balloons.

In The Red

Breaking Through in Crowded News Cycles: How Brands Stay Visible When the Headlines Work Against Them

In this landscape, a pitch that isn’t carefully timed or tailored risks being ignored, or worse, appearing tone-deaf.

Affiliate marketing tips for your holiday campaign

In The Red

Boost Your Holiday Earned Media Coverage And Exposure With Affiliate Marketing

Affiliate marketing is increasingly essential for holiday gift guide placements, and for good reason. See our tips and tested approach.

Human and robotic hands touching

In The Red

How To Bolster Media Relations Pitching Efforts With Generative AI

Boost the efficiency of your organic media outreach, with some help from Genrative AI. Check out our recommendations!

Icon of an email with dots leading to a newspaper

In The Red

The Art Of The Media Pitch Follow-Up: Why It’s Necessary And How To Get Results

How can you navigate the journey of sending your initial pitch to securing earned media coverage? We recommend these best practices.

Abstract digital network with interconnected white nodes and lines on a blue and gray background

In The Red

How To Effectively Communicate Earned Media Data

How can PR professionals leverage data to help clients grasp the broader context beyond the numbers? Here are our thoughts.