NextSport
Breaking Through The Clutter of Holiday Product Launches
Results
- Featured in Sports Illustrated Kids, GamePro Magazine, and numerous TV spots
- Media attention made it one of the season’s hottest gifts for kids
Launching a holiday campaign for toys can be challenging as the gift-buying season is often congested with dozens of new product launches, all fighting for a spot under the proverbial Christmas tree.
We needed to help position the Fuzion Electron, a four-wheel sports scooter from NextSport, as one of the must-have items of the season. By targeting both potential riders (children under age 7 and under 135 pounds) and those with the purchasing power (parents), we pitched Fuzion Electron to kids as the “it” product for the next generation of scooters.
For parents, the agency emphasized the product as a safer lifestyle alternative to two-wheel scooters, with a less expensive price point than most traditional “big item” holiday gifts for children.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Product Launch
Make your product launch a resounding success with our expert tips and strategies. From pre-launch to post-launch, we've got you covered.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Connect to Lead
We believe in creating transformational value - not just transactional.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.
Outmaneuver
Count on us to find ways to overcome the barriers - and out-think the competition.
Activate Now
We help you prioritize and focus on the sources of influence who will drive ROI.
CrisisGuard 365
Your ‘always on’ crisis communications partner available 24/7/365