The Pollack Group Named Agency of Record for the Simon Wiesenthal Center and Museum of Tolerance

Bringing a Unified Voice to Combat Antisemitism, Champion Tolerance, and Drive Global Awareness

The Pollack Group (TPG) is proud to announce its appointment as the Agency of Record for the Simon Wiesenthal Center (SWC), Moriah Media (MF), and the Museum of Tolerance (MOT), including the Mobile Museums of Tolerance (MMOT). This new partnership represents a profound opportunity to amplify the vital work of these institutions as they confront some of the most pressing issues of our time, from combating antisemitism to promoting tolerance and advancing human rights worldwide.

As one of the world’s foremost Jewish human rights organizations, the Simon Wiesenthal Center serves as a global leader in the fight against antisemitism, bigotry, and extremism. Through this partnership, The Pollack Group will strengthen SWC’s role as a global authority while enhancing the visibility and cultural footprint of the Museum of Tolerance within the Southern California museum landscape. Additionally, we will help spotlight Moriah Media’s creative contributions in telling remarkable and inspiring stories from the history of Israel and the Jewish people.

“We are honored to support the Simon Wiesenthal Center, Moriah Media, and the Museum of Tolerance in their critical mission to confront antisemitism, defend the state of Israel and use the lessons of the Holocaust to teach tolerance and advance human dignity,” said President Stefan Pollack, The Pollack Group. “At a time when the world is seeing a sharp rise in antisemitism, hate and other forms of intolerance, the work of the Simon Wiesenthal Center is more essential than ever. Our team is committed to amplifying their impact and ensuring their voice remains a powerful force for justice, empathy, and education.”

TPG will provide a range of strategic communications services designed to amplify SWC, Moriah Media, and MOTs’ influence in the global conversation on antisemitism, tolerance, and human rights. TPG’s work will focus on message development, proactive media engagement, storytelling, and issues management to raise the visibility of critical initiatives, support timely media responses, and position their leaders as go-to experts on issues of antisemitism, justice, and human dignity.

TPG’s communications expertise will ensure that the work of the Simon Wiesenthal Center’s divisions resonates across audiences locally, nationally, and globally with the ultimate goal of amplifying their impact, deepening their influence, and supporting their continued role as trusted leaders in the fight for justice and human dignity.

“This is more than just partnership,” added Pollack. “It’s a rallying call to confront the rising tide of antisemitism, hate, and intolerance. Together, our team will ensure that these powerful messages reverberate globally, inspiring education, empathy, and action.”